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Research papers

Gaining synergy through multi-method research

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This...

Catalogue: Panel Research 2006
Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan
October 8, 2006
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Citation

Casas, Peña and Perez-Galan (2006a, October 08). Gaining synergy through multi-method research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gaining-synergy-through-multi-method-research